Soothings is a wellness company with a mission to inspire and empower individuals to prioritize their well-being through a curated selection of self care products and experiences. The goal for this project was to name and visualize the brand through a logo design, color palette, typography choices, and package design. My role was to help define the brand more clearly, develop the name, and design the visual elements to give the audience an impression of a calming, grounding, minimalistic, and slightly playful brand.
